Square Bird由“Triangle Games”於2018年發佈。它已經過其他出版商的測試,但沒有成功,使其處於App Store的黑暗角落。
我們在2019年7月首次測試了這款遊戲。最初,遊戲沒有達到所需的KPI,但數據中存在一個火花,這是我們當時測試的其他遊戲所沒有看到的。雖然我們看到的3D超休閒遊戲比2D多得多,但我們明白這款遊戲有一個獨特的想法和創新機制,值得測試。由於我們與Triangle Games的Vishnu Devasi進行了快速有效的溝通,我們可以順利地進行快速修復並快速前進。
我們的團隊開始計劃下一步行動。我們為遊戲設計創建了一個優先順序清單,其需求方法超過了“好有”。資產被刪除和替換,遊戲機制得到改進。我們在UA方面的經驗與精確的遊戲設計相結合,為Square Bird提供了所需的優勢。KPI穩步提高,在第三次反覆運算后,統計數據盡可能高且穩定。
在UA方面,我們專注於新的創意,以強調遊戲的簡單性。結果令人驚歎!我們意識到我們到達了我們想要的地方:統計數據開始看起來像一個頂級的圖表遊戲。
得益於我們內部構建的數據平臺,我們可以準確地預測KPI,LTV並在各種平臺上以大量的方式高效購買,同時保持效率和盈利能力。
不斷穩定我們的數字,測試不同的創意和各種UA平臺,我們在不到3個月的時間內就達到了2500萬使用者;Google Play和App Store上排名第一的應用程式。儘管這條道路令人興奮,但我們更興奮的是測試新遊戲,並帶上新的合作夥伴,走上這條通往超休閒成功的道路。
Triangle Games首席執行官Vishnu Devasi:“我很幸運有機會與MOONEE的團隊合作,他們是友好,支援和真正的專業人士。他們知道如何應對遊戲指標,以及如何擠壓遊戲的潛力。
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